• How the 1980 Miracle on Ice Team used Team Bonding to Win - Championship Traits

  • Handshake from me, Lee M.J. Elias

  • The importance of Identity and Team Culture

  • Lee M.J. Elias, Motivational Speaker Highlights

  • The Three Things You Need To Win

  • Creating A Culture that Can Win Championship

  • Pulling For Puerto Rico | Puerto Rico Relief from Hurricane Maria

  • WIN - What Every Team Needs to Know to Create a Championship Culture - Book Trailer

  • Peterborough Phantoms - 2016 Playoff Trailer

  • Peterborough Phantoms 2016 Cup Semi-Final

  • Peterborough Phantoms Ice Hockey Game Pass

  • Peterborough Phantoms Ice Hockey Game Pass

  • Phantoms Rising (2015-16 Season Trailer)

  • Peterborough Phantoms Rising Teaser Trailer 2015

  • Think Like A Fan - Car Commercials

  • Think Like A Fan - Batman Arkham Knight vs Halo Guardians

  • Batman Arkham Knight Trailer (1960's Version!)

  • Think Like A Fan Book Trailer

  • Think Like A Fan - Sports Playoff Promos - Episode 1

  • Think Like A Fan Announcement Trailer

  • Peterborough Phantoms - EPL Playoffs 2015 Trailer

  • Lee Elias Drexel U Welcome To Research Design - Final Project

  • Phantoms Game Promo - Jungle

  • Reborn: The 07-08 Montclair State Red Hawks Ice Hockey team

  • Peterborough Phantoms: 500 Club

  • Peterborough Phantoms Summer Signings - Edgars Apelis

  • Peterborough Phantoms Summer Signings - Milan Baranyk

  • Peterborough Phantoms: Welcome Back Marc Levers

  • Peterborough Phantoms Summer Signings - Janis Auzins


  • Peterborough Phantoms: Welcome Back Luke Ferrara

  • Peterborough Phantoms Summer Signings - Cam McGiffin

  • Peterborough Phantoms: Welcome Back Will Weldon

  • Peterborough Phantoms Summer Signings - Tom Norton

  • Peterborough Phantoms Summer Signings - Tom the Mascot

  • Peterborough Phantoms Summer Signings - Scott Robson

  • Peterborough Phantoms Welcome Back Darius Pliskauskas

  • Peterborough Phantoms Summer Signings - Edgars Bebris

  • Peterborough Phantoms: "To Succeed" (Feb 8-9, 2014)

  • Peterborough Phantoms: News & Notes - Jan 31, 2014

  • Peterborough Phantoms: Tom on Dancing

  • Introducing PHANFORCE: The Official Supporter's Club of the Peterborough Phantoms

  • Peterborough Phantoms Hockey School - April 14th-18th 2014

  • Peterborough Phantoms: Tom on Equipment (FAN CUT)

  • Peterborough Phantoms: Phantoms Add Danny Wood

  • Peterborough Phantoms: Tom on Equipment

  • Peterborough Phantoms: We're All In (Trainer) Fan Cut

  • The DALROD Weekend Preview Show: Jan 11-12, 2014

  • Peterborough Phantoms: Phantoms Add D Jason Buckman

  • Peterborough Phantoms: 2014 EPL Playoff Tickets

  • Peterborough Phantoms: 360 Game Intro (2013)

  • Peterborough Phantoms: Holiday Video Open 2013

Lee Elias

Game Seven Group was created through my consulting and coaching work with several sports and business organizations.

In addition to being an author and coach at the professional and collegiate level, my professional experience includes having worked with organizations such as the NHL, NBC, Hearst Media, A&E, Madison Square Garden, and several other professional and collegiate sports organizations.

I am a graduate of Montclair State University in Upper Montclair, New Jersey with a B.A. in Broadcasting and postgraduate of Drexel University in Philadelphia, Pennsylvania, with a M.S. in Sports Management.

I currently reside in the Philadelphia suburbs with my wife Janet and our two children.

What We Do


Inspired and motivated teams perform better. Its a fact. Lee’s has an ability to connect to an audience in order to inspire maximum team buy in and results. Sample keynotes in the past have included, “Creating a Championship Culture”, “How to Create a Bond That Everyone Buys Into”, “Establish Trust & Motivate Your Athletes to get Maximum Performance” among others.

Training Camp

Building a team bond is only the first step to creating a championship culture, nurturing and maintaining it is the challenge - and were up for it. Our weekly or monthly team training keeps your group focused on results while inspiring maximum performance.

Coaches Consulting

Everyone needs a coach - even coaches. Lee has worked with professional, collegiate and youth sports coaches and teams with a specialization on season planning, staff organization and team building.

Team Training

Every team needs a training camp, whether sports or business. Bring us in to plan and execute a 24-48 hour workshop to reset, refuel and refocus your team for the season, fiscal year, or when the stakes are about to be high.

Non-Profit Businesses

Lee is on a mission to help organizations build and utilize the power of a team bond. He has over 20 combined years of experience in athletics, business, entrepreneurship, and speaking and has worked with professional, collegiate and youth sports teams in addition to for-profit and non-profit businesses.


Physician burnout is at an all time high. Lee and his wife, Janet Cruz M.D. have work with healthcare teams to reignite the passion of physicians to create an overall better environment for doctors, staff and patients.

Game Seven Group Newsletter

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Recent Content

Two Questions Every Coach Should Ask Their Team Before the Start of The Season

Thursday, November 14, 2019

Before the start of each season, there are two questions that every coach should ask themselves, their staff and their team. In my experience, less than 5% actually do.


Why creating "Identity" is important for teams

Thursday, November 14, 2019

Most coaches and leaders know that having a team “identity” or “culture” is important. However, most don’t invest a lot of time or resources into building and maintaining one the same way they invest in tactics and talent. Why is that?


How NASA defined the importance of having a mission

Thursday, November 14, 2019

Winning is a goal, not a mission - everyone wants to do it. When a team has a purpose bigger than themselves the impossible becomes possible. Creating a mission for your group, sport or business, is part of the recipe for building a champion


Hockey Storytellers

Our team was built on our mutual love for the game and experience on and off the ice.

Lee Elias

Co-Founder, Executive Producer



Travis Bowman

Content Production Manager



Bryce Salvador

Co-Founder, Executive Producer



Jordie Oberg

Cinematography / Post Production



Ray Carsillo

Gaming Professional

Interested in working with Game Seven Group?

Our goal is to tell hockey stories. Whether working with an NHL Hall-Of-Famer or a local youth coach, our mission is to share impactful and motivational messages with our audience. If you have a hockey story that needs to be told, send us a message...


Working with Lee and the welive.hockey team was an absolute pleasure. His team was organized, professional and understood clearly what our mutual goals were for this project. Moreover, their production far exceeded what we thought was possible.

- Red Bull Marketing Team

WeLive.Hockey is exactly the type of group the sporting world needs right now. Their ability to tell the real story behind an event or person, not just what's on the surface, in order to engage an audience is what separates them from other production groups out there. They are professional, prepared and always produce something that we can be proud of. I look forward to working with them again and again moving forward.

- Mike Bonelli, USA Hockey

Game Seven Group Books


Think Like a Fan

You need tactics and talent to win. What if I told you there was another piece to the puzzle that was just as necessary—if not more so—to become a champion?

In this book, you’ll get the answer and the insider’s view from a championship coach on how to create a championship culture. Not just one season but time after time, whether you have the best tactics and talent or not. WIN sets up the winning strategies every coach must know.

View on Amazon

Learn how organizational leaders can use existing resources to build a culture of fans who are intensely loyal to their brand and are willing to talk about it. It's about exponentially expanding reach and ultimately creating new revenue streams by authentically interacting with your fanbase. Instinctively communicating in the current digital landscape will enable people to not just hear but listen and respond.

Think Like a Fan provides you with everything you need to know about transforming customers into die-hard fans for life.

View on Amazon

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