Why creating "Identity" is important for teams

November 14, 2019

Lee Elias

Most coaches and leaders know that having a team “identity” or “culture” is important. However, most don’t invest a lot of time or resources into building and maintaining one the same way they invest in tactics and talent. Why is that? If this years NHL playoffs have proven anything, it’s that a strong identity/purpose/culture can take teams further than anyone thought possible. 

This idea isn't just limited to the sports world - identity is important in business, at home and anywhere a group of people need to work together.

Find ways to invest into team building - it will maximize performance across the board!